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Jonah Berger
288 pages • first pub 2020 (editions)
ISBN/UID: 9781982108649
Format: Paperback
Language: English
Publisher: Simon Schuster
Publication date: Not specified
Description
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want ...
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—
Jonah Berger
288 pages • first pub 2020 (editions)
ISBN/UID: 9781982108649
Format: Paperback
Language: English
Publisher: Simon Schuster
Publication date: Not specified
Description
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want ...