Under the Radar: Talking to Today's Cynical Consumer by Jonathan Bond, Richard Kirshenbaum
Under the Radar: Talking to Today's Cynical Consumer
—
Jonathan Bond, Richard Kirshenbaum
Add cover

Under the Radar: Talking to Today's Cynical Consumer

Jonathan Bond, Richard Kirshenbaum

256 pages • first pub 1997 (editions)

informative lighthearted medium-paced
Powered by AI (Beta)
Loading...

Description

Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has ...

Read more

Community Reviews

Loading...

Content Warnings

Loading...