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257 pages • first pub 2007 (editions)
ISBN/UID: 9781591398660
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 27 August 2007
Description
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all stra...
Community Reviews
Content Warnings
257 pages • first pub 2007 (editions)
ISBN/UID: 9781591398660
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 27 August 2007
Description
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all stra...
Community Reviews
Content Warnings