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Philip Kotler, Don Peppers, Martha Rogers
624 pages • missing pub info (editions)
ISBN/UID: B01M9G20L6
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this c...
Community Reviews
Content Warnings
—
Philip Kotler, Don Peppers, Martha Rogers
624 pages • missing pub info (editions)
ISBN/UID: B01M9G20L6
Format: Digital
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this c...
Community Reviews
Content Warnings