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224 pages • first pub 1985 (editions)
ISBN/UID: 9780070527263
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 22 November 1997
Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek "Revolutionary Surprising "--Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interes...
Community Reviews
Content Warnings
224 pages • first pub 1985 (editions)
ISBN/UID: 9780070527263
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 22 November 1997
Description
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek "Revolutionary Surprising "--Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interes...
Community Reviews
Content Warnings