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![Marketing Research: An Applied Orientation with SPSS by Naresh K. Malhotra](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCS2RQT0FFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--6a2a60e11d3b2783bd9381b192524d1651e88cb3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Marketing%20Research-%20An%20Applied%20Orientation%20with%20SPSS.jpg)
713 pages • missing pub info (editions)
ISBN/UID: 9780130337160
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
A text for undergraduates and graduate students, reflecting current trends in international marketing, ethics, and the integration of microcomputers and mainframes into the field. Organization of material is based on a six-step framework for condu...
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![Marketing Research: An Applied Orientation with SPSS by Naresh K. Malhotra](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCS2RQT0FFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--6a2a60e11d3b2783bd9381b192524d1651e88cb3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Marketing%20Research-%20An%20Applied%20Orientation%20with%20SPSS.jpg)
713 pages • missing pub info (editions)
ISBN/UID: 9780130337160
Format: Hardcover
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
A text for undergraduates and graduate students, reflecting current trends in international marketing, ethics, and the integration of microcomputers and mainframes into the field. Organization of material is based on a six-step framework for condu...