Scan barcode
412 pages • missing pub info (editions)
ISBN/UID: 9780990542704
Format: Paperback
Language: English
Publisher: Good Dog Publishing
Publication date: 30 June 2014
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools t...
Community Reviews
Content Warnings
412 pages • missing pub info (editions)
ISBN/UID: 9780990542704
Format: Paperback
Language: English
Publisher: Good Dog Publishing
Publication date: 30 June 2014
Description
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools t...
Community Reviews
Content Warnings