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ISBN/UID: 9780072838213
Format: Paperback
Language: English
Publisher: Dushkin/McGraw-Hill
Publication date: 12 December 2002
Description
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
Community Reviews
Content Warnings
missing page info • missing pub info (editions)
ISBN/UID: 9780072838213
Format: Paperback
Language: English
Publisher: Dushkin/McGraw-Hill
Publication date: 12 December 2002
Description
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
Community Reviews
Content Warnings