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سقلمه by Richard H. Thaler

سقلمه

Richard H. Thaler with مهدی حبیب‌اللهی (Translator)

496 pages first pub 2008 (editions)

nonfiction business psychology informative reflective slow-paced
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Description

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselve...

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