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![Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate by Michael McQueen](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN0pVbGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--809a2799060be9ffa909dff1c3d4bfe00912432c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Winning%20the%20Battle%20for%20Relevance-%20Why%20Even%20the%20Greatest%20Become%20Obsolete...%20and%20How%20to%20Avoid%20Their%20Fate.jpg)
286 pages • missing pub info (editions)
ISBN/UID: 9781630478230
Format: Hardcover
Language: English
Publisher: Morgan James Publishing
Publication date: 14 June 2016
Description
Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted ...
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![Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate by Michael McQueen](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN0pVbGc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--809a2799060be9ffa909dff1c3d4bfe00912432c/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Winning%20the%20Battle%20for%20Relevance-%20Why%20Even%20the%20Greatest%20Become%20Obsolete...%20and%20How%20to%20Avoid%20Their%20Fate.jpg)
286 pages • missing pub info (editions)
ISBN/UID: 9781630478230
Format: Hardcover
Language: English
Publisher: Morgan James Publishing
Publication date: 14 June 2016
Description
Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted ...