Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by Christo Hall, Franziska Iseli

Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact

Christo Hall, Franziska Iseli

212 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best. And that's why Perception is so important. With this book, authors Franzisk...

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