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
246 pages • missing pub info (editions)
ISBN/UID: 9780765806130
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 02 October 2000
Description
For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define iss...
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
246 pages • missing pub info (editions)
ISBN/UID: 9780765806130
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 02 October 2000
Description
For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define iss...