The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Al Ries, Jack Trout

160 pages • first pub 1993 (editions)

nonfiction business informative reflective medium-paced
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There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave t...

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