Television and Political Advertising: Volume Ii: Signs, Codes, and Images by

Television and Political Advertising: Volume Ii: Signs, Codes, and Images

Routledge Communication

280 pages missing pub info (editions)

nonfiction business economics medium-paced
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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the co...

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