Strategic Brand Management: Building, Measuring, and Managing Brand Equity rental Edition by Vanitha Swaminathan, Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity rental Edition

Vanitha Swaminathan, Kevin Lane Keller

591 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making bette...

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