Custom Nation: Why Customization Is the Future of Business and How to Profit from It by Emily Flynn Vencat, Anthony Flynn

Custom Nation: Why Customization Is the Future of Business and How to Profit from It

Emily Flynn Vencat, Anthony Flynn

224 pages • first pub 2012 (editions)

nonfiction business informative fast-paced
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Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization ...

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