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![Communication Campaigning: Primer for Senior Leaders by Thomas P. Gavin, Army War College](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNi9FNlE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a2cbf42249da15f5baa12332549445af35b0fffe/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Communication%20Campaigning-%20Primer%20for%20Senior%20Leaders.jpg)
156 pages • missing pub info (editions)
ISBN/UID: 9781782669098
Format: Paperback
Language: English
Publisher: Military Bookshop
Publication date: 04 March 2019
Description
Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message...
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![Communication Campaigning: Primer for Senior Leaders by Thomas P. Gavin, Army War College](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBNi9FNlE9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--a2cbf42249da15f5baa12332549445af35b0fffe/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Communication%20Campaigning-%20Primer%20for%20Senior%20Leaders.jpg)
156 pages • missing pub info (editions)
ISBN/UID: 9781782669098
Format: Paperback
Language: English
Publisher: Military Bookshop
Publication date: 04 March 2019
Description
Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message...