The New how to Advertise by Kenneth Roman, Jane Maas
The New how to Advertise

Kenneth Roman, Jane Maas

The New how to Advertise

Kenneth Roman, Jane Maas

193 pages first pub 1992 (editions)

medium-paced
Powered by AI (Beta)
Loading...

Description

With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why,...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.

Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more