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193 pages • first pub 1992 (editions)
ISBN/UID: 9780312083526
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why,...
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193 pages • first pub 1992 (editions)
ISBN/UID: 9780312083526
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why,...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.