Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

Luke Sullivan

416 pages • first pub 1998 (editions)

nonfiction business design informative inspiring medium-paced
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The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five e...

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