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![The Sponsor: Notes On A Modern Potentate by Erik Barnouw](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCR0YzTlFFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--6a3f7efd7493167c6b1c39c3fa03ead34e2704d3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Sponsor-%20Notes%20On%20A%20Modern%20Potentate.jpg)
220 pages • missing pub info (editions)
ISBN/UID: 9780195026146
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 20 September 1979
Description
Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programmi...
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![The Sponsor: Notes On A Modern Potentate by Erik Barnouw](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCR0YzTlFFPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--6a3f7efd7493167c6b1c39c3fa03ead34e2704d3/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/The%20Sponsor-%20Notes%20On%20A%20Modern%20Potentate.jpg)
220 pages • missing pub info (editions)
ISBN/UID: 9780195026146
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Publication date: 20 September 1979
Description
Erik Barnouw, leading historian of broadcasting in the United States, in 'The Sponsor' confronts the touchy, far-reaching issue of how the television industry has gradually meshed itself into the needs and wishes of sponsors--influencing programmi...