Grundlagen des Marketing by Nigel Piercy, Philip Kotler, Gary M. Armstrong, Lloyd C. Harris

Grundlagen des Marketing

Nigel Piercy, Philip Kotler, Gary M. Armstrong, Lloyd C. Harris

651 pages • first pub 1980 (editions)

nonfiction business informative slow-paced
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The 11 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in...

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