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
288 pages • missing pub info (editions)
ISBN/UID: 9780566080272
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: Not specified
Description
The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique...
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
288 pages • missing pub info (editions)
ISBN/UID: 9780566080272
Format: Not specified
Language: English
Publisher: Gower Publishing Company
Publication date: Not specified
Description
The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique...