The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Laura Ries, Al Ries

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Laura Ries, Al Ries

182 pages • first pub 1998 (editions)

nonfiction business informative medium-paced
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The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In Th...

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