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216 pages • missing pub info (editions)
ISBN/UID: 9781138592643
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 August 2019
Description
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terra...
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216 pages • missing pub info (editions)
ISBN/UID: 9781138592643
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 27 August 2019
Description
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terra...
Community Reviews
Content Warnings