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128 pages • first pub 1923 (editions)
ISBN/UID: 9781906852351
Format: Paperback
Language: English
Publisher: Mosaique Press
Publication date: 31 December 2015
Description
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain,...
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128 pages • first pub 1923 (editions)
ISBN/UID: 9781906852351
Format: Paperback
Language: English
Publisher: Mosaique Press
Publication date: 31 December 2015
Description
The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain,...