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512 pages • first pub 2011 (editions)
ISBN/UID: 9780749461935
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 June 2011
Description
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Comm...
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512 pages • first pub 2011 (editions)
ISBN/UID: 9780749461935
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 15 June 2011
Description
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Comm...