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
296 pages • first pub 2019 (editions)
ISBN/UID: 9780749483661
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 January 2019
Description
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This...
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
296 pages • first pub 2019 (editions)
ISBN/UID: 9780749483661
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 January 2019
Description
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This...