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224 pages • first pub 1998 (editions)
ISBN/UID: 9780071373326
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 20 January 2001
Description
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: "Keep It Simple." In this paperback edition of The Power of Simplicity, Trout advoca...
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224 pages • first pub 1998 (editions)
ISBN/UID: 9780071373326
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 20 January 2001
Description
Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: "Keep It Simple." In this paperback edition of The Power of Simplicity, Trout advoca...