How Ideas Spread by Jonah Berger

How Ideas Spread

Jonah Berger

95 pages first pub 2014 (editions)

nonfiction business psychology informative medium-paced
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What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video?Welcome to the science of social epidemics: the cutting-edge study of...

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