Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment by Alan R. Andreasen

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Alan R. Andreasen

368 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teen...

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