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
184 pages • first pub 2012 (editions)
ISBN/UID: 9781118137536
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 22 May 2012
Description
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believabi...
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
184 pages • first pub 2012 (editions)
ISBN/UID: 9781118137536
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 22 May 2012
Description
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believabi...