Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries, Jack Trout

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries, Jack Trout

213 pages • first pub 1980 (editions)

nonfiction business informative inspiring slow-paced
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...

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