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
235 pages • missing pub info (editions)
ISBN/UID: 9781118905739
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 30 June 2014
Description
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide pro...
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
235 pages • missing pub info (editions)
ISBN/UID: 9781118905739
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 30 June 2014
Description
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide pro...