Social Communication in Advertising: Persons, Products and Images of Well-Being by William Leiss

Social Communication in Advertising: Persons, Products and Images of Well-Being

William Leiss

340 pages • missing pub info (editions)

nonfiction business sociology medium-paced
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Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertis...

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