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376 pages • first pub 1998 (editions)
ISBN/UID: 9780273693581
Format: Hardcover
Language: English
Publisher: FT Press
Publication date: 01 May 1998
Description
Essentials of Marketing provides a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing.
Community Reviews
Content Warnings
376 pages • first pub 1998 (editions)
ISBN/UID: 9780273693581
Format: Hardcover
Language: English
Publisher: FT Press
Publication date: 01 May 1998
Description
Essentials of Marketing provides a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing.
Community Reviews
Content Warnings