Guide to Fashion Entrepreneurship: The Plan, the Product, the Process by Lisa Hopkins Newell, Melissa G. Carr

Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

Lisa Hopkins Newell, Melissa G. Carr

256 pages missing pub info (editions)

nonfiction business design economics medium-paced
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Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the ...

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