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304 pages • missing pub info (editions)
ISBN/UID: 9780899308357
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 17 May 1994
Description
Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts...
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304 pages • missing pub info (editions)
ISBN/UID: 9780899308357
Format: Hardcover
Language: English
Publisher: Praeger
Publication date: 17 May 1994
Description
Sales forecasting and market analysis are the cornerstones of the planning process. Yet, these two tasks are usually performed by people with only limited training in either area because most firms do not have full-time forecasters/market analysts...