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Golden Arches East: McDonald's in East Asia by James L. Watson
Golden Arches East: McDonald's in East Asia

James L. Watson

Golden Arches East: McDonald's in East Asia

James L. Watson

280 pages first pub 1997 (editions)

nonfiction business history travel informative medium-paced
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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's ha...

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