Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

William Poundstone

336 pages • first pub 2010 (editions)

nonfiction business economics psychology challenging informative slow-paced
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That...

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