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324 pages • first pub 2016 (editions)
ISBN/UID: 9780749474706
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by gu...
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324 pages • first pub 2016 (editions)
ISBN/UID: 9780749474706
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by gu...