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160 pages • first pub 2003 (editions)
ISBN/UID: 9782880466978
Format: Hardcover
Language: English
Publisher: RotoVision
Publication date: 01 March 2003
Description
Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand a...
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160 pages • first pub 2003 (editions)
ISBN/UID: 9782880466978
Format: Hardcover
Language: English
Publisher: RotoVision
Publication date: 01 March 2003
Description
Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a æcathedralÆ and a cigarette brand into a smokerÆs retreat. It tracks the rise of the brand a...
Community Reviews
Content Warnings