Social Commerce: Marketing, Technology and Management by Linda Lai, Judy Strauss, Efraim Turban

Social Commerce: Marketing, Technology and Management

Springer Texts in Business and Economics

Linda Lai, Judy Strauss, Efraim Turban

320 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of t...

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