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234 pages • missing pub info (editions)
ISBN/UID: 9781138804708
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 21 November 2014
Description
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provide...
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234 pages • missing pub info (editions)
ISBN/UID: 9781138804708
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 21 November 2014
Description
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provide...
Community Reviews
Content Warnings