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
240 pages • first pub 2006 (editions)
ISBN/UID: 9780399532764
Format: Hardcover
Language: English
Publisher: Perigee Books
Publication date: Not specified
Description
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author,...
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
240 pages • first pub 2006 (editions)
ISBN/UID: 9780399532764
Format: Hardcover
Language: English
Publisher: Perigee Books
Publication date: Not specified
Description
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author,...