Identify: Basic Principles of Identity Design in the Iconic Trademarks of ChermayeffGeismar by Ivan Chermayeff, Sagi Haviv, Tom Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of ChermayeffGeismar

Ivan Chermayeff, Sagi Haviv, Tom Geismar

256 pages • first pub 2011 (editions)

nonfiction business design informative medium-paced
Powered by AI (Beta)
Loading...

Description

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the offic...

Read more

Community Reviews

Loading...

Content Warnings

Loading...