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![Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries by Khalid Hasan, Syed Saad Andaleeb](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN05BdWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--fe5aba6f8ad365beca44f13e487e745365f71ed8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Strategic%20Marketing%20Management%20in%20Asia-%20Case%20Studies%20and%20Lessons%20Across%20Industries.jpg)
592 pages • missing pub info (editions)
ISBN/UID: 9781786357465
Format: Hardcover
Language: English
Publisher: Emerald Group Publishing
Publication date: 22 December 2016
Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to cre...
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![Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries by Khalid Hasan, Syed Saad Andaleeb](https://558130.bdp32.group/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBN05BdWc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--fe5aba6f8ad365beca44f13e487e745365f71ed8/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdCem9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2RkhKbGMybDZaVjkwYjE5c2FXMXBkRnNIYVFJc0FXa0M5QUU9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--038335c90cf75c275ae4d36968ac417dc4a0a3e3/Strategic%20Marketing%20Management%20in%20Asia-%20Case%20Studies%20and%20Lessons%20Across%20Industries.jpg)
592 pages • missing pub info (editions)
ISBN/UID: 9781786357465
Format: Hardcover
Language: English
Publisher: Emerald Group Publishing
Publication date: 22 December 2016
Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to cre...