Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know by Philip Kotler

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Philip Kotler

224 pages first pub 2003 (editions)

nonfiction business economics informative fast-paced
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The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefin...

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