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224 pages • first pub 2003 (editions)
ISBN/UID: 9780471268673
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 06 March 2003
Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefin...
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224 pages • first pub 2003 (editions)
ISBN/UID: 9780471268673
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 06 March 2003
Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefin...