Strategic Market Research: A Guide to Conducting Research That Drives Businesses by Anne E. Beall

Strategic Market Research: A Guide to Conducting Research That Drives Businesses

Anne E. Beall

missing page info Add in missing page information first pub 2008 (editions)

nonfiction business challenging informative medium-paced
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Description

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, auth...

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