The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser by Steven Van Belleghem

The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

Steven Van Belleghem

212 pages • first pub 2010 (editions)

nonfiction business informative medium-paced
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The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, m...

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