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213 pages • first pub 1980 (editions)
ISBN/UID: 9780071373586
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 03 January 2001
Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...
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Content Warnings
213 pages • first pub 1980 (editions)
ISBN/UID: 9780071373586
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 03 January 2001
Description
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...
Community Reviews
Content Warnings